Privacy Policy.

The protection of your privacy is very important to us. Below we inform you in detail about the handling of personal data in accordance with Article 13 of the General Data Protection Regulation (GDPR). If you have any questions or comments about this data protection information, you can address them at any time to our data protection officer info@purima.com or you can contact the responsible for data processing , the

Rehwinkel 9
32457 Porta Westfalica

Fon: 05731 30470-0
Fax: 05731 30470-30
E-Mail: info@purima.com

The data processing of your personal data is divided into two categories:

1. for the purpose of contract processing and for the purpose of advertising, such as sending newsletters or promotional mailings, we process all necessary data. External service providers involved in the processing of the contract, such as logistics companies or payment service providers, receive your data to the extent necessary in each case.

When you visit our website, various information is automatically exchanged between your terminal device and our server, which may also be personal data. The information collected in this way is used by us, among other things, to optimize our website or to display advertising in the browser of your terminal device.

In this section, you will learn more about the purposes for which the personal data is processed, the legal basis for the processing, the legitimate interests pursued by us or a third party, and the categories of recipients.

Data collection and use for contract processing and when opening a customer account

We process personal data for the purpose of contract processing and opening a customer account if you voluntarily provide us with this data as part of your order, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Which data is collected can be seen from the respective input forms.

The main data involved are as follows:

  • First name, last name
  • Invoice and delivery address
  • E-mail address
  • Billing and payment information
  • Date of birth, if applicable
  • Telephone number, if applicable

The legal basis for the processing of personal data for the purpose of contract performance is Article 6(1)(b) DSGVO. In order to use your email address, we will send you a confirmation email based on Article 6(1)(c) DSGVO. Insofar as we do not use your contact data for advertising purposes, we may store the data collected for the processing of the contract until the expiry of the statutory or possible contractual warranty and guarantee rights. After expiry of this period, we shall retain the information of the contractual relationship required by commercial and tax law for the periods determined by law. For this period (regularly ten years from the conclusion of the contract), the data is processed again solely in the event of a review by the tax authorities.

The creation of the customer account is voluntary and is based on your consent within the meaning of Article 6 para. 1 letter a DSGVO. You can view and change the data stored about you in your customer account at any time.

Furthermore, the following data processing is required for the execution of the purchase contract:

For the fulfillment of the contract, we pass on your e-mail address and, if applicable, your telephone number to the logistics company commissioned by us, insofar as this is necessary for the delivery of ordered goods. For the processing of payments, we pass on the payment data required for this to the credit institution commissioned with the payment and, if applicable, to the payment service provider commissioned by us or to the payment service selected by you in the ordering process.

Where necessary, we verify your identity on the legal basis of Article 6(1)(b) and (f) DSGVO by using information from service providers. identity. The authorization for this is based on the protection of your identity and the prevention of fraud attempts at our expense. The circumstance and the result of our request will be added to your customer account or your guest account for the duration of the contractual relationship.

Credit assessment and scoring
If we make advance payments, e.g. in the case of purchase on account, we reserve the right to obtain identity and credit information from specialized service providers (credit agencies) in order to protect our legitimate interests. For this purpose, we transmit your personal data required for a credit assessment to the following company(ies):

Creditreform Herford & Minden Dorff GmbH & Co. KG
PO Box 13 14
32556 Löhne

The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and include, among other things, address data. We use the information received about the statistical probability of a payment default for a weighed decision about the establishment, implementation or termination of the contractual relationship. Your interests worthy of protection are taken into account in accordance with the statutory provisions.

The legal basis for these transfers is Article 6(1)(b) and Article 6(1)(f) of the GDPR. Transfers on the basis of these provisions may only be made insofar as this is necessary to safeguard the legitimate interests of our company or third parties and does not override the interests of the fundamental rights and freedoms of the data subjects which require the protection of personal data.

Data processing for advertising purposes

On the basis of Article 6(1)(f) DSGVO, the controller has a legitimate interest in processing data for web purposes. The duration of the storage of personal data for advertising purposes is to be derived from the principle of whether the storage is necessary for advertising purposes. We follow the principle of deleting data no later than two years after it is no longer used for advertising purposes.

Own advertising purposes and advertising purposes of third parties

Insofar as you have concluded a contract with us or have had an advertising material sent to you, we will manage you as an existing customer or prospective customer. In these cases, we process your postal contact data in order to send you information about new products and services in this way. We reserve the right, within the scope of our legitimate interests, to use your postal contact data to particularly carefully selected contractual partners from the areas of mail order, telecommunications and providers of similar products, so that they can also inform you about their products.

Advertising that suits the interests of the customer

To ensure that you only receive promotional information that is of supposed interest to you, we categorize and and supplement your customer profile with further information. Statistical information as well as information about you (e.g. basic data of your customer profile) is used for this purpose. The aim is to send you advertising that is geared solely to your actual or perceived needs and, accordingly, not to bother you with useless advertising.

Right of objection

You may object to data processing for the aforementioned purposes at any time, free of charge, separately for the respective communication channel and with effect for the future. For this purpose, it is sufficient to send an e-mail or a postal letter to the contact details mentioned under 2.

If you object, the contact address concerned will be blocked for further data processing for advertising purposes. We would like to point out that in exceptional cases, advertising material may still be sent temporarily after receipt of your objection. This is technically due to the necessary lead time of advertisements and does not mean that we will not implement your objection.

Newsletter distribution to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we may periodically e-mail you offers for goods or services similar to those you have already purchased from our range. In accordance with Section 7(3) of the German Unfair Competition Act (UWG), we do not need to obtain separate consent from you for this. The legal basis for the processing of the data is our legitimate interest in personalised direct advertising in accordance with Article 6(1) f) GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails. You may, of course, object to the use of your e-mail address for advertising purposes at any later time.

Upon receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately. For your objection regarding the use of your e-mail address, you will only incur transmission costs at the basic rates.

Advertising newsletter

On our website, you are given the option to subscribe to our company newsletter. The personal data that are transferred to us in the process come from the particular input mask that is used for registration.
We inform our customers and business partners about our offers at regular intervals by means of a newsletter. You can only receive our company newsletter if

  1. you have a valid e-mail address and

  2. you have registered for newsletter distribution.

For legal reasons, a confirmation e-mail will be sent to the e-mail address you provided initially for the newsletter distribution using the double opt-in procedure. This confirmation e-mail is used to check whether you, as the owner of the e-mail address, have authorised receipt of the newsletter.

When you register for the newsletter, we also store the IP address of the IT system used to register which is assigned by your internet service provider (ISP), as well as the date and time of registration. The collection of these data is necessary in order to be able to trace (possible) misuse of your e-mail address at a later date and therefore serves for our legal protection.

The personal data collected in connection with the registration for the newsletter are used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as may be the case in the event of changes to the newsletter service or a change in the technical circumstances. No personal data collected in the course of registration for the information e-mail will be passed on to third parties. You can cancel your subscription to our newsletter at any time. The consent to the storage of personal data that you have given us for the newsletter distribution can be withdrawn at any time. A link can be found in each newsletter for the purpose of withdrawing consent. Furthermore, it is also possible to unsubscribe from the newsletter distribution at any time directly on our website or to inform us of this in another way.

The legal basis for data processing for the purpose of newsletter distribution is, in the case of your registration to receive the newsletter, Article 6(1) a) GDPR.


We use Episerver to send out newsletters. The provider is Episerver GmbH, Wallstraße 16, 10179 Berlin. Episerver is a service that can be used to organise and analyse newsletter distribution. The data entered to subscribe to the newsletter (e.g. e-mail address) are stored on Episerver’s servers.

Our newsletters sent with Episerver allow us to analyse the behaviour of newsletter recipients. Among other things, it is possible to analyse how many recipients have opened the newsletter message and how often a particular link in the newsletter was clicked. With the help of what is known as conversion tracking, it is also possible to analyse whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter.

In the case of sending our newsletter to our existing customers (section 10.2), the analysis is carried out on the basis of our legitimate interest in determining the success of our newsletter and optimising its content (Article 6(1) f) GDPR). If you register to receive our newsletter (section 10.3), the analysis will be carried out on the basis of your consent given during registration (Article 6(1) a) GDPR).

If you do not want any analysis via Episerver, you must unsubscribe from the newsletter. We provide a link for this in every newsletter message. Furthermore, you can also unsubscribe from the newsletter directly on the website.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be blocked on our servers as well as on the servers of Episerver for the further sending of newsletters once you have cancelled. Should you also wish to have your data erased for newsletter purposes, please let us know. Data stored by us for other purposes (e.g. e-mail addresses for the members’ area) remain unaffected by this.

For more details, please see Episerver’s privacy policy at https://www.episerver.com/de/legal/datenschutz

Internet Technologies:
Cookies use

In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. Insofar as personal data is processed with these cookies, the use is based on Article 6(1)(f) DSGVO. Our interest in optimizing our website is to be regarded as legitimate in the sense of the aforementioned legal basis. Bei den Cookies handelt es sich um kleine Textdateien, die auf Ihrem Endgerät gespeichert werden. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your terminal device and enable us to recognize your browser on your next visit (persistent cookies). You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.

After your objection, an opt-out cookie is placed on your end device. If you delete your cookies, you will need to click the link again.

Google Analytics

For the purpose of demand-oriented design and continuous optimization of our pages, we use Google Analytics, a web analytics service provided by Google Inc. on the basis of Article 6(1)(f) DSGVO. („Google“). In this context, pseudonymized usage profiles are created and cookies are used. The information generated by the cookie about your use of this website, such as

  • Browser type/version,
  • operating system used
  • Referrer URL (the previously visited page),
  • Host name of the accessing computer (IP address),
  • Time of the server request,

are transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to the use of the website and the Internet for the purposes of market research and demand-oriented design of these Internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. In no case will your IP address be merged with other data from Google. The IP addresses are anonymized so that an assignment is not possible (so-called IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing this browser add-on. As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link click. An opt-out cookie is set that prevents future collection of your data when visiting this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. Further information on data protection in connection with Google Analytics can be found on the Google Analytics website.

Analysis by WiredMinds

Our website uses the pixel-counting technology of WiredMinds GmbH (www.wiredminds.de) to analyze visitor behavior. Here, the IP address of a visitor is processed. The processing takes place exclusively for the purpose of collecting company-relevant information such as the company name. IP addresses of natural persons are excluded from further use (whitelist procedure). The IP address is not stored in LeadLab under any circumstances. When processing data, it is our particular interest to safeguard the data protection rights of natural persons. Our interest is based on Art. 6 para. 1 lit. (f) DSGVO. At no time does the data we collect allow us to draw conclusions about an identifiable person. WiredMinds GmbH uses this information to compile anonymous usage profiles relating to visitor behavior on our website. The data obtained in this process is not used to personally identify the visitor to our website. Exclude from tracking

Use of econda for web analysis

For website analysis, this website uses technologies of the econda GmbH automatically collect and store data from which usage profiles are created using pseudonyms. This serves to protect our legitimate interests in an optimized presentation of our offer, which outweigh our interests in the context of a balancing of interests. Cookies can be used for this purpose. The pseudonymized usage profiles are not merged with personal data about the bearer of the pseudonym without a separate, explicit consent. You can object to the data collection and storage at any time with effect for the future by clicking this link.

After your objection, an opt-out cookie is placed on your end device. If you delete your cookies, you will need to click the link again.


The targeting measures listed below and used by us are carried out on the basis of Article 6(1)(f) DSGVO. Through the targeting measures we use, we want to ensure that you only receive advertising that is geared to your actual or perceived interests. advertising on your end devices are displayed on your end devices. It is in your interest as well as ours not to bother you with uninteresting advertisements.


On our website, information is collected and analyzed using cookies to optimize advertising. This information includes, for example, details about which of our products you were interested in. The recording and evaluation is exclusively pseudonymously and does not enable us to identify you. In particular, the information is not merged with personal data about you. Based on this information, we can display offers on our site that are specifically geared to your interests, as determined by your previous user behavior. The cookie is automatically deleted after 30 days.


We also use re-targeting technologies from Google AdWords. This enables us to make our online offer more interesting and tailored to you. For this purpose, a cookie is set with which interest data is collected using pseudonyms. Based on this information, you will be shown interest-based advertisements about our offers on our partners’ websites. No directly personal data is stored and no usage profiles are merged with personal data about you. The cookie is stored for a period of 30 days and then automatically deleted.

Objection/Opt-Out Option

In addition to the described deactivation methods, you can also prevent the explained targeting technologies in general by an appropriate cookie setting in your browser. In addition, you have the option of preference-based advertising using the here available here to deactivate preference-based advertising.


We use social plug-ins of the social networks Youtube on our website on the basis of Article 6 (1) letter f DSGVO in order to make our company better known via this. The underlying promotional purpose is to be considered a legitimate interest within the meaning of the DSGVO. Responsibility for data protection-compliant operation is to be ensured by their respective providers. The integration of these plug-ins by us takes place by way of the so-called two-click method in order to protect visitors to our website as best as possible.

Youtube Video Plugins

Content from third party providers is integrated on this website. This content is provided by Google Inc (“Provider”).
Youtube is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

For videos from Youtube that are embedded on our site, the extended privacy setting is activated. This means that no information from website visitors is collected and stored by Youtube unless they play the video.
For the purpose and scope of the data collection and the further processing and use of the data by the providers, as well as your rights in this regard and setting options for protecting your privacy, please see the Privacy Policy of Google.

Recipients outside the EU

With the exception of the processing operations outlined under the headings Internet technologies and Social media plug-in, we do not share your data with recipients located outside the European Union or the European Economic Area. The aforementioned processing operations result in the transmission of data to the servers of the providers of tracking and targeting technologies commissioned by us. These servers are located in the USA. The data transfer takes place in accordance with the principles of the so-called Privacy Shield and on the basis of so-called standard contractual clauses of the EU Commission.

Your rights

In addition to the right to revoke the consent you have given to us, you have the following additional rights if the respective legal requirements are met:

  • Right to information about your personal data stored by us according to. Art. 15 DSGVO; in particular, you may request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the origin of your data if it has not been collected directly from you,
  • Right to rectification incorrect data or to complete correct data in accordance with. Art. 16 DSGVO,
    Right to delete your data stored by us according to. Art. 17 DSGVO insofar as no legal or contractual retention periods or other legal obligations or rights to further storage are to be complied with,
  • Right to restriction the processing of your data according to. Art. 18 DSGVO, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to its erasure; the controller no longer requires the data, but you need it for the assertion, exercise or defense of legal claims or you have objected to the processing pursuant to Art. 21 DSGVO,
  • Right to data portability acc. Art. 20 DSGVO, i.e. the right to have selected data stored by us about you transferred in a common, machine-readable format, or to request that it be transferred to another controller
  • Right to complain with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.
Right of objection

Under the conditions of Art. 21 par. 1 DSGVO, the data processing may be objected to for reasons arising from the particular situation of the data subject.

The above general right to object applies to all processing purposes described in this Privacy Notice that are processed on the basis of Article 6(1)(f) DSGVO. In contrast to the specific right of objection directed at data processing for advertising purposes, under the GDPR we are only obliged to implement such a general objection if you give us reasons of overriding importance for doing so (e.g. a possible risk to life or health). In addition, you have the option of contacting the supervisory authority responsible for us or our data protection officer.